What is the Direct Sales Association?

by Kevin on July 11, 2012

image courtesy FreeDigitalPhotos.net

Recently, we talked about what direct selling is and gave some tips on selecting an opportunity in direct selling.  Did you know that there is an association that oversees the direct selling industry?

Since 1910, the Direct Sales Association (DSA) has been the organization that represents the direct selling industry. According to the DSA website, their mission is:

“To protect, serve and promote the effectiveness of member companies and the independent business people they represent. To ensure that the marketing by member companies of products and/or the direct sales opportunity is conducted with the highest level of business ethics and service to consumers.”

They provide a uniform Code of Ethics for the industry that looks out for the proper treatment of consumers, sellers, and companies.  There are approximately 200 companies with membership in the DSA including some major brands like Avon, Mary Kay, and The Pampered Chef.  All of these companies must abide by the DSA Code of Ethics.

What does this mean for you and your spouse?

True success in any form of business lies on a foundation of integrity and ethical principles.  Direct selling is no different.  People buy from people and businesses that they trust.  This is especially important in the long run.

Having an organization like the DSA helps give sellers and consumers the peace of mind that there is an organization looking out for their well-being and keeping the industry as a whole acting in an ethical manner.

In network marketing, we all individually contribute to the overall positive perception of integrity of the industry.  More than any other business, we are all interconnected, which makes the value of the DSA so important to act as bond that holds the industry together.

At the end of the day, the most important responsibility for integrity exists in the individual seller/consumer relationship.  The individual direct seller is the face of the industry to the consumer.  The DSA helps to provide an ethical framework that the companies and sellers can use in running their business with honesty, integrity, and the sound business ethics.

If you are the spouse of a direct seller or a seller in direct selling company, you can rest assured that you are not alone in your desire to run your business ethically and with integrity.  With an association made up of the 200 most influential companies in direct selling, there is a powerful force keeping the business honest.

Truly, the DSA has helped create a model for sound business practices that can be used in any industry.